Markup Calculator
Calculate the markup percentage and selling price.
Markup Calculator
Selling Price
$70.00
Profit
$20.00
Profit Margin
28.6%
Markup vs Margin
Markup and margin are related but different concepts. Markup is the percentage added to cost to determine the selling price, while margin is the percentage of the selling price that is profit.
Key Difference
- Markup: Based on cost. A 40% markup on a $50 item means selling at $70.
- Margin: Based on revenue. The same $70 sale gives a 28.6% margin ($20/$70).
A 50% markup equals a 33.3% margin. A 100% markup equals a 50% margin. Understanding this difference is critical for profitable pricing.